GA-Audience setting

The display features plugin for GATC can be used to enable Advertising Features in Google Analytics, such as Demographics or customer profile and Interest Reporting, and more.

Basically, there are 5 topics in GA, 

1. Real time
2. Audience
3. Acquisition
4. Behavior
5. Conversion

This article is about "Audience"

GA 目標對象 Audience

GA 目標對象 客層總覽

      When we click the "Audience", we can see some advertising features such as gender, age, interest, Device...etc. Google provide us with those features based on the cookies.For example, Usually, I like to watch "The walking dead" in Youtube,  Listen to songs by Muse, look at the information of house or cars.Based on the behavior I have done online, Google will think that my profile should be : 
Age: 25-35 
Gender: Male 
Interest: Movie, Cars...etc.


       According to the figure below, Google will take 33% of cookies to create the customer profile.Most of our viewer are 25-34 and 3/4 of them are female.In addition, there are table interest that can make us easy to know our viewers. 

      If you want to observe the data we mentioned above, you need to do the following steps to allow GA to collecting the cookies on your web site.

1. Please open the "Enable Demographics and Interest Reports" 
     (GA Admin→Property Settings→Enable Demographics and Interest Reports)

2. Open the HTML of your own site and enter the code below,
    ga('require', 'displayfeatures');



note: If you forget how to open your HTML, please refer to the link「如何將GA tracking code 放入Blogger中」

All the information follow the introduction of 
https://developers.google.com/analytics/devguides/collection/analyticsjs/display-features 

After you done the steps above, it need 24hr to approve.
Enjoy your GA trips!

GA 啟用客層和興趣報表

GA  埋設客層與興趣報表的Tracking code