(GA分享)_GAIQ Segment與Filter的差異?

Which of the following are possible uses of filters? Select all that apply.
A) report on only a subdomain or directory.
B) exclude visits from particular IP address.
C) include only traffic coming from a particular campaign.
D) replace complicated page URLs with readble text strings.

GA有兩種篩選器，
1. 帳戶管理 : 在最上面的"管理"裡面。

2. 報表篩選: 一般我們在觀察流量來源時，可以選擇的廣告活動、廣告內容、關鍵字...等，可以篩選的部分。

Segment – For a segment, every visit is checked to see if it satisfies the conditions of the segment. For sessions that satisfy the condition, all rows are returned. For sessions that do not, no rows are returned.

只要符合條件，就會全部列出來。→先區分TA後，再根據條件看行為。

Filter – For a filter all the rows for ALL visits are considered, then only the rows that satisfy the conditions of the filter will be returned.

只要符合條件，只會列出單一個項目。→根據條件看行為

基本上，就是看大家的目的來決定要怎麼進行篩選。如果是比較兩大族群的網路行為差異，

我都是用Segment來區分，這樣報表的呈現方式比較清楚。如果是比較素材(Materials)的不同，我則是會選擇Filter來進行比較。